How many times have you felt annoyed by a company asking you to leave feedback? Or, even complete a “short survey to improve our attention”? Well, that section we overlook, and leave the space empty. Thus, we are not sharing the information with those who come on board after us. Read on and find out why is it important to leave feedback.
Customer satisfaction measurements have changed drastically in the last years. Now we no longer have customer satisfaction surveys or calls. Companies, especially those that provide services, have an online reputation. They build this reputation from every comment that a satisfied or dissatisfied customer leaves. Each of those comments is really important for those who are looking for a true feedback. This is because it tells whether they should trust or not, buy or not, engage or not. This way, if you suffer a scam, you can help others avoid it. And, if the product or the service delights you, you can help the company by sharing the good news.
Avoiding Feedback is the Worse Option
Not leaving feedback is worse than leaving positive or negative feedback. This phenomenon has to do with the resulting percentage that all feedback gives to future consumers. The bigger the amount of people commenting, the more accurate the overall opinion will be. According to recent studies, it is up to 10 times more likely for a dissatisfied customer to leave feedback than a satisfied one. It is more likely that we, as customers, act out of anger than out of happiness. But this could take to a misperception of the company. This is because you might encounter a 100% negative feedback, (one angry client) creating a false image.
Be a team player, always leave feedback.